Practically the only new feature that seems certain to arrive in the iPad HD is the retina display. Indeed, it was surprising that Apple didn’t include it last year in the iPad 2. (Retina technology had arrived the previous summer in the iPhone 4). But when was the last time you heard your friends or family — the non-geeky customers Apple is targeting — use the word “retina”? How many of us, outside the tech bubbles of Silicon Valley and Alley, gets what that means? It sounds cool, but it isn’t going to shift units. And if there’s one thing we understand about Apple CEO Tim Cook, it’s that he’s all about shifting units. HD is a different matter. We all understand the meaning of those two letters, thanks to your cable company and the inexorable rise of HDTV. We may not all get the difference between 720p and 1080i, but practically everyone on the planet understands that when something goes high-def, they’re in for a better visual experience. Is a Retina Screen on the iPad 3 Overkill? It’s not out of character for Apple to diverge from a numerical naming strategy, either. Remember its second-generation iPhone which touted its new technology — the iPhone 3G? If 4G connectivity is held over until the iPad after this one — which, given the battery-hogging, still-limited-to-some-cities nature of 4G, seems likely — then you have the perfect name for the fourth-generation iPad: the iPad 4G. It’s not outside the bounds of reason that Apple could unveil an “iPad 3 HD.” But that seems a little clunky for a company that has almost as many marketing brains as engineers. What should Apple call their next generation tablet? Would they sell more iPad HDs than iPad 3s? Share your thoughts in the comments.
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